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Brand Identity and Brand Personality
SUBJECT : Product and Brand Management
PUBLISHED ON : 22/04/14
NUMBER OF PAGES : ( 15 Pages)
PRICE : Rs 11.25

An individual has values, set of traits, manners etc; so also a brand. Brands like individuals have identity. The brand managers create brand identity through the creation of brand associations. Brand identity creates bond between the customer and the brand. Brand identity starts with the product; has an association with the organization of its origin; has a personality and has a symbol also Brands of Core identities and extended identities.

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