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Brand Positioning
SUBJECT : Product and Brand Management
PUBLISHED ON : 22/04/14
NUMBER OF PAGES : ( 16 Pages)
PRICE : Rs 12

As a consumer, if you are asked to name the brand of Tooth Paste you like (or use) you will come out with one (or two) brand names; If you are asked to name the brand of shampoo you may tell the name two or three brands. As a consumer you are also aware that there are atleast another 10 to 15 brands of Tooth paste or shampoos.

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