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Marketing Strategy
SUBJECT : Business Policy and Strategic Management
AUTHOR : KSOU
PUBLISHED ON : 22/04/14
NUMBER OF PAGES : ( 50 Pages)
PRICE : Rs 37.5

Marketing strategy represents a set of objectives, policies and rules that guide over a period of time the company's marketing effort its level, mix and allocation partly independently and partly in response to changing environmental and competitive conditions.


 
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