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Managing Brand Image
SUBJECT : Management of Training and Development
PUBLISHED ON : 23/04/14
NUMBER OF PAGES : ( 12 Pages)
PRICE : Rs 9

Consumers buy the product to obtain functional, psychological and aspiration values. The product image is the summation of all the information the consumer has about the product, and the significant impressions he has formed about the product. The physical attributes and characteristics are obvious for the senses.

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