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Brand Valuation
SUBJECT : Management of Training and Development
PUBLISHED ON : 23/04/14
NUMBER OF PAGES : ( 11 Pages)
PRICE : Rs 8.25

A brand is considered as an asset like the building and machinery, though it is not tangible. It does not become an asset as soon as it is born, but needs to be built up over a period of time. The excess of brand building leads to brand equity. According to Aaker brand equity is a set of assets associated with a brand which add to the value of the product / service, to the customer.

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