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Packaging and Labelling
SUBJECT : Management of Training and Development
AUTHOR : KSOU
PUBLISHED ON : 23/04/14
NUMBER OF PAGES : ( 13 Pages)
PRICE : Rs 9.75

Packaging involves designing and producing containers or wrappers for a products. It performs the functions of protection; appealing and also offers convenience to the end user. Packaging is an important marketing tool. Packaging is a sales promotion tool also, Packaging is used for positioning the product also. This is achieved the choice of size, shape, type, colour and design of packaging. Economy size packaging, convenience packaging. Reusable packaging can be used for positioning the products.


 
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