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Introduction to Services Marketing
SUBJECT : Marketing of Service
AUTHOR : KSOU
PUBLISHED ON : 23/04/14
NUMBER OF PAGES : ( 19 Pages)
PRICE : Rs 0

Services dominate the modern economies of the world. The focus on service as competitive business imperatives. A broad definition of services as deeds, process, and performances was presented and distinction between services and customer services are drawn. The difference between goods and services that underlie the need for distinct marketing strategies and concept for managing service business.


 
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