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Services Marketing Mix
SUBJECT : Marketing of Service
AUTHOR : KSOU
PUBLISHED ON : 23/04/14
NUMBER OF PAGES : ( 13 Pages)
PRICE : Rs 9.75

Services are different from manufactured product. In much important respect. Intangibility, inseparability, simultaneous production and consumption, perishability of services requires a distinctive approach to marketing and other management functions.


 
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