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Consumer Knowledge in Services Marketing
SUBJECT : Marketing of Service
PUBLISHED ON : 23/04/14
NUMBER OF PAGES : ( 15 Pages)
PRICE : Rs 11.25

The primary objective of service producers and marketers is identical to that of all marketers: to develop and provide offerings that satisfy consumer needs and expectations, thereby ensuring their own economic survival. In other words, service marketers need to be able to close the customer gap between expectations and perceptions.

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