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Customer Expectations and Targeting of Services
SUBJECT : Marketing of Service
PUBLISHED ON : 23/04/14
NUMBER OF PAGES : ( 14 Pages)
PRICE : Rs 10.5

Customers buy goods and services to meet specific needs, and they evaluate the outcomes o f their purchases based on what they expect to receive. Needs are deeply rooted in people's unconscious minds and concern long-term existence and identity issues.

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