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Customer Satisfaction and Encounter Management
SUBJECT : Marketing of Service
PUBLISHED ON : 23/04/14
NUMBER OF PAGES : ( 11 Pages)
PRICE : Rs 8.25

Customer satisfaction is a broad perception influenced by features and attributes of the products as well as by customers' emotional responses, their attributions, and their perception of fairness. Service quality the customers' perception of the service component of the product is also a critical determinants of customer satisfaction.

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