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Customer Relationship Management and Service Recovery
SUBJECT : Marketing of Service
PUBLISHED ON : 12/05/14
NUMBER OF PAGES : ( 17 Pages)
PRICE : Rs 12.75

Well-managed firms understand the importance of working hard to retain and develop their existing customers and to devise compensation package designed to encourage such behaviour. Customer retention involves marketing and account management activities aimed at developing long-term and cost effective links between customers and the organizations for the mutual benefit of both parties.

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