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Sales Planning and Budgeting
SUBJECT : Sales and Distribution Management
PUBLISHED ON : 12/05/14
NUMBER OF PAGES : ( 23 Pages)
PRICE : Rs 17.25

Planning is choosing from the alternative courses of action. It is a managerial function. It involves the selection from among several alternatives, enterprise objectives, policies and procedures, programmes and schedules. Sales planning is a part of marketing planning, covering sales forecasting, sales programmes to achieve sales goals, and making a sales budget.

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