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Marketing Channels
SUBJECT : Sales and Distribution Management
PUBLISHED ON : 12/05/14
NUMBER OF PAGES : ( 22 Pages)
PRICE : Rs 16.5

Before the product is ready to be marketed, the management should determine the ways which will be used to send the product to the market. This means establishing strategies for product distribution channels and physical distribution. Distribution channel is the first part of PLACEMIX. Managing a distribution channel often begins with a producer.

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