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Retailing and Wholesaling
SUBJECT : Sales and Distribution Management
AUTHOR : KSOU
PUBLISHED ON : 12/05/14
NUMBER OF PAGES : ( 45 Pages)
PRICE : Rs 33.75

Interdependent agencies are involved in a complex set of specialized activities like manufacturing, wholesaling and retailing. These members make delivery of goods possible to the final consumer and are called intermediaries. After selecting a distribution channel, the next step of the ladder is channel management which entails choosing right intermediaries, motivating them, training them and evaluating the channel members and then making necessary changes.


 
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