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Designing and Positioning of Services
SUBJECT : Sales and Distribution Management
AUTHOR : KSOU
PUBLISHED ON : 12/05/14
NUMBER OF PAGES : ( 15 Pages)
PRICE : Rs 11.25

Services are intangibles and difficult to describe and communicate. Service design and delivery is a challenging task because services cannot be touched, examined or tried out; people frequently resort to words in their efforts to describe them. In developing design concept for services, four kinds of risks associated such as over simplification, incompleteness, subjectivity and biased interpretation.


 
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