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Pricing Strategies for Services
SUBJECT : Sales and Distribution Management
PUBLISHED ON : 12/05/14
NUMBER OF PAGES : ( 18 Pages)
PRICE : Rs 13.5

Price is the medium for exchange of value between a buyer and a seller. It is an influencing factor in consumer decision-making, related to a purchase. Whatever be the product, whether it is a good or a service, whether high priced or low priced, whether the customer has a high ability to purchase or low ability or belonged to middle or low income group, the influence of the price in the purchase decision cannot be over emphasized. The only difference is in the degree of influence.

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