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Integrated Services Marketing Communication
SUBJECT : Sales and Distribution Management
PUBLISHED ON : 12/05/14
NUMBER OF PAGES : ( 12 Pages)
PRICE : Rs 9

Marketing communication is not what it used to be. In the past customers received information about goods and services from a limited number of sources, often mass marketing sources such as television and newspapers. In this type of environment, it was not difficult for a marketer to convey a uniform brand image and to coordinate promises.

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