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Title      : MCJ - 11 Print Media
Subject      : Mass Communication and Journalism
copyright © 2018   : Karnataka State Open University
Author      : KSOU
Publisher      : Karnataka State Open University
Chapters/Pages      : 20/259
Total Price      : Rs.      : 189
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Nature and Functions of the Press Total views (186)  
This is the very first unit of the course material you have received. The course material for the programme is developed and the units are structured according to the established pattern and the academic needs of the information seekers, under distance education mode. The first unit deals with the nature and functions of the Press as a medium of mass communication and will help you to understand i ......
Pages: 10
Price: Rs 0   
Development of Press in India Total views (181)  
The Indian communication system started, as it happened in Europe and elsewhere, with news-letters. The Kings and Emperors, who ruled in different parts of the country, developed their own methods and means of communication. The imperial edicts of King Ashoka were carved on rocks and stone pillars. The temple walls were used to draw small pictures. Paintings were the means to propagate the moral c ......
Pages: 9
Price: Rs 6.75   
Role of Press in Pre-Independent and Post-Independent India Total views (177)  
In this unit an attempt is made to present a brief introduction of the Indian press which has a history of over two centuries. At first, we shall try to understand the early attempts to start publications by Europeans and later by Indians. The birth of Indian National Congress helped to create political awareness among Indians and also inspired many to start newspapers and magazines in almost all ......
Pages: 12
Price: Rs 9   
The Press in Indian Languages Total views (177)  
In this unit, we shall discuss the role of newspapers and magazines published in Indian languages in various parts of the country, other than the English language press. The language press is far ahead of the English press, both in number of publications and its circulation. Its impact is yet to be correctly analysed. It has a great potential. This unit provides you a correct perspective of the en ......
Pages: 19
Price: Rs 14.25   
Role of Press in Democracy Total views (177)  
Of all the mass media, the press is the oldest. It has seen many conflicts with the authority, because the history of the press began with conflicts. The rulers and elites were initially reluctant to accept the press as an element in their power structure. They did not want the plebeians to be informed of the governance because self-interest dictated their antipathy towards the newspapers. The his ......
Pages: 8
Price: Rs 6   
Nature and Structure of Newspapers & Magazines Total views (181)  
The pace of change in the print media has been accelerating ever since the computer revolutionised the process of editing and production twenty years ago. Linotypes have been consigned to the museum, together with hot metal type and compositors. Paper has virtually disappeared from the newsroom. The sub-editor is able to handle everything short of printing the newspaper.
Pages: 12
Price: Rs 9   
Ownership Patterns Total views (176)  
We have seen an enormous growth of the press in India. There has been a remarkable increase in the number of publications including dailies, weeklies, monthlies and other periodicals. The press is no longer a metropolitan or a big city phenomenon. It has spread to the districts and even to the tehsil headquarters. Newspapers are now published even from remote rural areas.
Pages: 14
Price: Rs 10.5   
Organization and Management of Newspapers & Magazines Total views (177)  
Though the newspaper and magazines may appear similar, they are different from each other in many ways in their content, format and printing. Likewise there are subtle differences in the organisation and management of the two. In this unit you will study the various departments of a typical news publication. In recent times, the approach towards the publication of newspapers and magazines are incr ......
Pages: 11
Price: Rs 8.25   
Newspaper Economics Total views (180)  
Journalism is the medium of mass education, which educates the people in different ways of life and shows the right way. Newspapers give information about various subjects like history, economics, politics, sociology, science and technology, development activities and many others. They invite articles from experts and keep the readers updated.
Pages: 18
Price: Rs 13.5   
Circulation Management Total views (179)  
The Indian print media has achieved remarkable growth in numbers and circulation. The number of newspapers rose to 49,145 at the end of 2000. Likewise the circulation of newspapers advanced from 126,963,763 copies in 1999 to 130,089,493 copies in 2000.
Pages: 16
Price: Rs 12   
Concept of News and News Values Total views (173)  
Technology is changing the world. As a consequence, the reach of the mass media is expanding. Information and entertainment have become important commodities. The curiosity of human beings to know what is happening in their locality, in their town, in their state, in their country and ultimately in the world has made the gathering, supply and publication of news the very foundation of the mass med ......
Pages: 10
Price: Rs 7.5   
News Gathering: Sourcing and Methods Total views (175)  
For a beginner in journalism, initially the collection of news appears simple. When he or she represents an organisation, news pours in unsolicited. Does unsolicited information have news value? In reality, news gathering is not easy. Some people volunteer news, but it may not be useful and relevant while others who have interesting details may be reluctant to part with the information. Collecting ......
Pages: 18
Price: Rs 13.5   
News Writing: Style and Structure Total views (175)  
We have already stated that news is the major category of newspaper content. The most significant contribution of reporters to contemporary history is news. Newspersons work with and on facts, because they are supposed to write facts in news columns. Judgment, invitation, 'nose for news' and background will enable them the know as to what is news and otherwise.
Pages: 12
Price: Rs 9   
Specialised Reporting Total views (177)  
One of the basic purposes of print journalism is to collect and diffuse information. At the first stage, it means providing information about men and events in the society as well as the entire world. It also indicates the relations of power besides the facilitation of innovations, adaptations and progress. The next stage is identified as correlation. Here the media persons explain, interpret and ......
Pages: 9
Price: Rs 6.75   
Feature Writing Total views (177)  
In journalism, news and features are the two basic forms of writing. News is essentially objective, whereas a feature is a subjective write up. Feature is a broad term, which includes all forms of creative journalistic writings. Features offer a unique opportunity and freedom to the writer to enjoy writing without sacrificing the tenets of journalistic writings. Feature has the finer qualities of ......
Pages: 13
Price: Rs 9.75   
Purpose and Process of Editing Total views (177)  
As we embark on a journey to discover the mystery hidden in the columns of newspapers and magazines, it is required to understand the process and techniques of news presentation. Like any other reader, I too used to read the news or features to absorb the information contained in them.
Pages: 31
Price: Rs 23.25   
Principles of Layout and Design Total views (177)  
Every newspaper has its own personality, which is reflected in its physical appearance. Even from a distance one can identify the newspaper of preference mainly due to this. It is a challenge to the copy desk to prepare an attractive layout for the newspaper. Making of a page involves arrangement of news, pictures, advertisements and other stories in a fashionable order. In reality, it is like pac ......
Pages: 9
Price: Rs 6.75   
Graphic Presentation Total views (177)  
A printed word is a means of communication. Not only a means, but also it is communication by itself because it reaches the readers' imagination forthwith. Every newspaper or magazine editor wants his readers to read everything printed in his publication. The headlines, sub headlines and the text all demand the use of appropriate typefaces for effective communication. An excellent writing will fai ......
Pages: 11
Price: Rs 8.25   
Photo Editing Total views (179)  
Photography is one of the effective means of communication. It has been considered as the universal language in the world. The term 'photography' is originally derived from the Latin word, 'photo" which means light and 'graphy' meaning the process of writing. In other words, it is the technique of writing "with light".
Pages: 9
Price: Rs 6.75   
Opinion Write-Ups Total views (179)  
Till now we have discussed the various aspects of news and reporting. Opinions are as important as news stories. That is why most newspapers allot a substantial portion of their space to views, both of the newspapers and their readers.
Pages: 8
Price: Rs 6   

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