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Title      : MCJ - 12 Media in India
Subject      : Mass Communication and Journalism
copyright © 2018   : Karnataka State Open University
Author      : KSOU
Publisher      : Karnataka State Open University
Chapters/Pages      : 20/246
Total Price      : Rs.      : 181
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Development and Features of Radio Total views (232)  
Invention of radio is the gift of the twentieth century to humanity. Radio is the most pervasive medium on earth. There is no patch of land and no piece of ocean surface, untouched by the electromagnetic signals beamed from thousands of radio stations worldwide. Radio - a very intimate and modest medium, appeals to everyone and is available to all.
Pages: 9
Price: Rs 0   
Programme Formats Total views (233)  
This unit attempts to make you understand as how a radio producer has many options in respect of formats and how he may make use of a particular format for programming or several formats to diffuse his message. The producer's choice of format should not be based on prejudice. It should be based upon a rational review of all the possible options.
Pages: 11
Price: Rs 8.25   
Radio in Pre and Post Independent India Total views (234)  
The first regular broadcasting station in the world was set up in Pittsburg in the United States in 1920. In England too Marconi Company broadcast successfully the first radio programme in the same year. In 1922 the British Broadcasting Company was set up with John Reith as its Managing Director. In India, ' The Times of India ', an English newspaper setup in 1838, was involved in the first radio ......
Pages: 17
Price: Rs 12.75   
Production Techniques Total views (231)  
Communication strategy in radio may be largely described under the heading of format. Format is simply a shortened term that describes the perspectives and grammar used in presenting programmed material. The grammar of syntax (sentence construction), inflection (variation in form of words) and vocabulary in radio is a part of the strategy used in making a format come alive to its members.
Pages: 10
Price: Rs 7.5   
Changing Scenario of Radio Broadcasting Total views (234)  
We live in the age of rapidly advancing technology. Quality and excellence are the keywords of success and survival for any electronic media unit due to unprecedented competition in the media world. Satellite and media convergence technologies have brought about drastic changes in broadcasting scenario. We see a number of technological developments and changes in the objectives of radio broadcasti ......
Pages: 7
Price: Rs 5.25   
TV Medium-Characteristics and Functions Total views (229)  
Today the world is becoming smaller and mass communication plays a large part in that process. It was media expert Marshall McLuhan who called the world a 'global village' . According to McLuhan the new electronic independence recreates the world in the image of a global village. McLuhan contended that "we now live in a global village where we share our hopes, dreams and fears in a whirlpool of in ......
Pages: 22
Price: Rs 16.5   
Growth and Development of TV in India Total views (238)  
Television has made spectacular inroads into global life. Television is almost as much written about as it is watched. TV revolution in Asia owing to satellite technology demolished the state's monopoly over television. This unit deals with the factors that were responsible for the growth and development of new broadcasting environment.
Pages: 15
Price: Rs 11.25   
TV Programme Formats Total views (230)  
As TV technology made rapid strides, the presentation styles and programme techniques also improved to a great extent. With experience, the professionals in this relatively new medium worked out many options to present the programme content. Thus many formats emerged. Selection of a format is as important as the programme content itself. Certain types of content needs to be structured to effective ......
Pages: 6
Price: Rs 4.5   
TV Production Techniques Total views (232)  
Television production is a co-operative effort. The programmes are the result of several creative contributors like writers, producers and directors, performers and many other professionals like the camera person, the makeup man, the sound recordist who toil behind the scenes. Unlike film, where the director is in charge of every production aspect, in television the producer is the boss and is the ......
Pages: 25
Price: Rs 18.75   
Impact of Television on Society Total views (235)  
Television's invention was done basically with the motive of supplying entertainment at homes, rather than public places. The initial efforts were to get a separate identity for the medium. The first age of television was between 1950 and 1975. This period was marked by a steady growth. In the United States, it had a traditional structure of stations and networks.
Pages: 10
Price: Rs 7.5   
Growth and Features of Film Medium Total views (242)  
Cinema is a powerful medium of communication. Among all the media of mass communication, cinema has more advantages in terms of attention and retention. This modern medium of communication and entertainment has evolved over the years. Many scientists and personalities in different countries contributed both directly and indirectly to make cinema a powerful medium to reach out the masses.
Pages: 15
Price: Rs 11.25   
Major Trends in Indian Cinema Total views (232)  
No other medium had caught the imagination of people the world over like the cinema in the first half of the twentieth century. The production of film is an outcome of continuous and consistent technological innovations. Only the human eye can see and enjoy a cinema. Stalwarts, both directors and artistes, contributed to the growth of this medium. With huge audiences and immediate returns, the ci ......
Pages: 10
Price: Rs 7.5   
Film Making Total views (235)  
Films are the artifacts made by humans for human purposes. Often as part of an audience watching an enthralling movie, we forget that what we are seeing is not a natural object. Cinema is so captivating that we find it difficult to remember that movies are "made" and are mere images representing the objects. understanding of the art of cinema largely depends on a recognition that a film is produce ......
Pages: 13
Price: Rs 9.75   
Types of Cinema Total views (231)  
The Chamber's twentieth century dictionary gives the meaning of cinema as cinematography; a building in which motion pictures are shown; material or method judged by its suitability for a cinema. Words like film and movie have also become almost synonymous with cinema. Film is a strip of cellulose coated with light sensitive emulsions, as used in still and cine photography. It is the usual British ......
Pages: 14
Price: Rs 10.5   
Film and Society Total views (240)  
When compared to other media of mass communication, cinema has its own audiences, divided by taste, content and reach. Two broad categories of audiences are class and mass. The class audience prefer their own type of films. However, the mass produced commercial films are for the masses. Film, in the course of its development, has created its own language and grammar. The visual language accompanie ......
Pages: 10
Price: Rs 7.5   
Nature and Importance of Folk Media Total views (239)  
India is the land of exotic folk forms. Since time immemorial, these folk forms have been succesfully used to cater to the intellectual needs and demands of the traditional society. Now, the advent of modern mass media has led to the neglect of folk art forms. Some even think that they are barriers to the communication process and development.
Pages: 9
Price: Rs 6.75   
Folk Forms in India Total views (232)  
In developing societies like India, the traditional art forms still play a dominant role in their day-to-day lives. Folk media have emanated from the people and hence are close to their hearts. They are personal and intimate. Their influence is direct and immediate. Unlike mass media, they are low cost media and reach out to all age groups, economic and social strata and educational backgrounds.
Pages: 12
Price: Rs 9   
Folk Media in Communication Total views (235)  
Hundreds of folk forms took shape and developed as human civilisation progressed. Folk media are not merely forms of entertainment. They are also traditional forces which create awareness, generate ideas and stimulate thoughts on issues relevant to contemporary society. Folk media enjoy greater sense of participation as the audience watches them in a more receptive frame of mind.
Pages: 11
Price: Rs 8.25   
Status of Folk Media Total views (234)  
Folk media is recognised by various government departments as an effectiove tool of communication to promote their development-oriented programmes. The subsections make you to understand the endeavors made by the government to use traditional media in rural areas.
Pages: 9
Price: Rs 6.75   
Integration of Folk and Mass Media Total views (237)  
In this unit you will study about the significance and techniques of incorporating messages / information in folk arts. You will also study about the methods of improvising the folk media into viable means of communication. The sub-sections will inform you about the unique concept of media mix involving traditional and modern mass media like radio, television and film.
Pages: 11
Price: Rs 8.25   

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