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Title      : MCJ - 15 Applied Communication
Subject      : Mass Communication and Journalism
copyright ©  2018     : Karnataka State Open University
Author      : KSOU
Publisher      : Karnataka State Open University
Chapters/Pages      : 20/217
Total Price      : Rs.      : 157
 
 
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Chapters
     
Concept of Development Total views (209)  
The role of mass media and communication in a country's development has been much debated and researched upon. The application of communication techniques for the development of a nation is described as developmental communication. To sum up briefly, it is communication for development. Scholars like Wilbur Schramm, Daniel Learner, E. M.Rogers, Majid Tehranian, John A. Lent and several others have ......
Pages: 10
Price: Rs 0   
 
Models of Development Total views (208)  
The two World Wars changed the geo-political framework of the word in the twentieth century. Especially after the World War II, many countries in Asia, Africa and Latin America gained political independence from the colonial rulers of Europe. However, their economic conditions were bad. Huge masses of people reeled under unending poverty. Leaders of these countries sought a congenial model for the ......
Pages: 9
Price: Rs 6.75   
 
Media and Social Change Total views (215)  
Most of the developing countries have embarked on planned economic development for improving the living standards of their citizens. Development does not take place without the active participation and involvement of the people targeted. The foremost requirement is to prepare the people for development. New farm practices, new educational experiments, adoption of new technology, new avenues and me ......
Pages: 10
Price: Rs 7.5   
 
Environment and Media Total views (208)  
In this unit we will be looking at the beginning of the environmental concern and how the media started reporting it. We shall discuss the importance of media in creating environmental awareness. We will examine how the environment emerged as an issue in the media. We shall try to understand the importance given to the environment by the Indian press.
Pages: 17
Price: Rs 12.75   
 
Communication for Development in India Total views (211)  
India is a country of villages. Around 70 per cent of the people live in 5,75,000 villages scattered from Kashmir to Kanyakumari, from Rajasthan to Nagaland. Diversity is its name. Literacy hovers around 56 per cent and nearly 40 per cent of the people still live below the poverty line. Mega cities and slums co-exist. Contradictions abound.
Pages: 13
Price: Rs 9.75   
 
Advertising and Society Total views (209)  
The urge to advertise seems to be a part of human nature. The exchange of goods has always been associated with artisans, traders and guilds promoting their wares. It is not surprising that the people who gave the world the tower of Babel also left the earliest known evidence of advertising - a Babylonian clay tablet of about 3000 BC bearing inscriptions for an ornament dealer, a scribe, and a sho ......
Pages: 8
Price: Rs 6   
 
Advertising Agency Total views (203)  
An advertising agency has many similarities to a large medical clinic. Each has a variety of specialists operating as a group under business management for profit objectives. In place of internists, orthopedists, radiologists and the many other skills found in a clinic, the advertising agency has writers, artists, media experts, researchers, television producers, account executives and others.
Pages: 11
Price: Rs 8.25   
 
Types of Advertising Total views (202)  
Today, advertising is a global business. With the world economy opening up, companies have expanded their business interests across the globe necessitating advertising to be standardized. Hence a Coca-Cola advertisement in Spain will be similar to a Coca-Cola ad in China - the same colours, layouts, creating the same ambience. Along with globalisation, products have also managed to penetrate rural ......
Pages: 8
Price: Rs 6   
 
AD Copy Writing Total views (201)  
Given the importance of copy, it comes as no surprise that copywriters are key players in the advertising process. Copywriters can either work for agencies or set themselves up as free-lancers, selling their services to agencies and advertisers. Because it presents endless opportunities to be creative, copywriting is one of those rare jobs that can be fresh and challenging year after year.
Pages: 7
Price: Rs 5.25   
 
AD,Campaigns and Effectiveness Total views (200)  
Advertising rarely consists of a single, isolated ad. Instead, a series of related ads are created to run over a long period of time. These ads usually develop a number of points around a single primary appeal and together are called a campaign. Webster defines campaign as 'a series of planned actions'.
Pages: 10
Price: Rs 7.5   
 
Meaning, Nature and Functions of PR Total views (203)  
From the day we realised that the way we acted, what we said and how we looked affected others and how others viewed us, most of us took steps to encourage others view us positively. In other words, we have used our own brand of personal public relations to build and reinforce as favorable an image or reputation of ourselves in the minds of others. This is essentially what public relations is all ......
Pages: 11
Price: Rs 8.25   
 
Types of Public Relations Practices Total views (196)  
Public relations is a modern and sophisticated profession. Image building is its major objective and it uses communication effectively for the purpose. It is multidimensional and its operational sectors include everything under the sun from industry, commerce, politics, theatre, entertainment, religion, education, defense, charitable institutions and media organisations.
Pages: 12
Price: Rs 9   
 
Tools of Public Relations Total views (196)  
PR practitioners use the printed word, spoken word, the image and combination of all these communication forms. Successful PR practitioners are ever alert to the need to match the medium to the message and audience. Central to the function in the information age, is the matter of the breath taking changes in communication technology, media and audience information needs.
Pages: 15
Price: Rs 11.25   
 
Corporate Communications Total views (197)  
At a very simple level corporate communication may be defined as all informational activity by business house/corporate bodies addressed to the public. It is known by different names given by different corporations depending on their applicability and convenience. They include Corporate Affairs, External Relations, Image Management, Communications, Publicity Management, Public Affairs, Reputation ......
Pages: 13
Price: Rs 9.75   
 
Public Relation in India Total views (196)  
Public relations is important in this complex world to smoothen the process of communication. Virtually all commercial and non-commercial organisations that deal with public from computer manufacturers to hospitals to art museums, need public relations guidance and service. The practitioners apply their skills across a richly varied spectrum.
Pages: 10
Price: Rs 7.5   
 
Freelancing- Nature and Scope Total views (201)  
Journalism means communication of information through writings in periodicals, newspapers and other publications. People have an inborn desire to know what is novel or new. This curiosity is satisfied by the journalists through their writings in the newspapers and journals regarding the current events and newsworthy happenings.
Pages: 11
Price: Rs 8.25   
 
Techniques of Freelancing Total views (198)  
Freelancing is one of the interesting fields today. There are more than 52,600 magazines and newspapers being published in the country. Most of them buy freelance manuscripts. So there is enough opportunity for the freelance writers. Like any other field, freelancing also demands some techniques to achieve success.
Pages: 12
Price: Rs 9   
 
Scouting the Talent Total views (200)  
Most people do not have a clear picture of the media operations. Nor they know the complexity of the production of the media fare or the enormity of their functions. Likewise those who enter the profession straight from the educational institutions soon become cynical and opt for other allied areas to earn more. Especially the young people who enter the news rooms have a notion that the media are ......
Pages: 9
Price: Rs 6.75   
 
Feature Syndicates Total views (198)  
From where do newsmen get news or what are the sources of news, is a question that a layman keeps on asking. The sources are innumerable, if one has nose for news he can get it while waiting on the road or even casually talking to people. At times news comes to the newspaper office without any effort just because it is a newspaper. But a lot of effort also goes into gathering news.
Pages: 10
Price: Rs 7.5   
 
Specialised Writings Total views (196)  
Variety is the life-blood of media writing. As such, one can find different types of writing in mass communication especially in the print media. Society news, personals, gossip, meetings, speeches, conventions, obituaries, business, finance, labour, science and technology and sports besides review and criticism fall under the category of specialised writings.
Pages: 11
Price: Rs 8.25   
 


 
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