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Title      : Consumer Behaviour
Subject      : Business and Management
copyright ©  2016     : Himalaya Publishing House Pvt. Ltd.
Author      : Suja R. Nair
Publisher      : Himalaya Publishing House Pvt. Ltd.
Chapters/Pages      : 1/26
Total Price      : Rs.      : 20
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Introduction to Consumer Behaviour Total views (3893)  
This book is written specifically for students pursuing the subject of Consumer Behaviour, at the postgraduate level (MBA) at Jawaharlal Nehru Technical University, Hyderabad. Efforts have been made to blend both concepts and applications from the field of consumer behaviour. This book can be used as a textbook for consumer behaviour and is as per the syllabus prescribed by the Jawaharlal Nehru ......
Pages: 26
Price: Rs 19.5   

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