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12. Marketing Functions-III
SUBJECT : Marketing Management
AUTHOR : Dr P Uma Swarupa
PUBLISHED ON : 29/01/19
NUMBER OF PAGES : ( 10 Pages)
PRICE : Rs 7.5

A Standard is an established measure of quality which provides a model for comparison between the products of the same kind. Standards describe the nature and characteristics of the products with reference to shape, size, colour, performance and like requisites........

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