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13. Consumer Behaviour
SUBJECT : Marketing Management
AUTHOR : Dr P Uma Swarupa
PUBLISHED ON : 29/01/19
NUMBER OF PAGES : ( 16 Pages)
PRICE : Rs 12

As a consumer we are all unique and this uniqueness is reflected in the consumption pattern and in the purchase process. The study of consumer behaviour provides us with reasons why consumers differ from one another in buying and using the products and services......

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