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16. Marketing Mix
SUBJECT : Marketing Management
AUTHOR : Dr P Uma Swarupa
PUBLISHED ON : 29/01/19
NUMBER OF PAGES : ( 8 Pages)
PRICE : Rs 6

The marketing mix is a foundation model in marketing. It is the tactical or operational part of a marketing plan. The marketing mix is also called the 4 Ps and the 7 Ps.........


 
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