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18. Branding
SUBJECT : Marketing Management
AUTHOR : Dr P Uma Swarupa
PUBLISHED ON : 29/01/19
NUMBER OF PAGES : ( 8 Pages)
PRICE : Rs 6

A brand is a name, term, design, symbol or other feature that distinguishes an organization or product from its rivals in the eyes of the customer. Brands are used in business, marketing and advertising......


 
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