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Title      : MB110 Marketing Management
Subject      : Marketing Management
copyright © 2018   : Karnataka State Open University
Author      : KSOU
Publisher      : Karnataka State Open University
Chapters/Pages      : 20/313
Total Price      : Rs.      : 223
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Concepts of Marketing Total views (261)  
After studying, this unit, students should be able to define Marketing and explain the concept of marketing. They will also be able to define production concept, marketing concept and societal concept.
Pages: 18
Price: Rs 0   
Marketing- Company Orientation Total views (256)  
After studying this unit, students should be able to know the system concept and define system approach. They will also be able to discuss various systems approach to marketing.
Pages: 12
Price: Rs 9   
Marketing Environment Total views (255)  
Today we have to run faster to stay in the same place. Successful companies take an outside-inside view of their business. They recognize that the marketing environment is constantly spinning new opportunities and threats and understand the importance of continuously monitoring and adapting to that environment.
Pages: 24
Price: Rs 18   
Marketing Mix Total views (256)  
Marketing mix is the set of marketing tools that the firm uses to pursue its marketing objectives in the target market, Marketing mix is also defined as the set of controllable,tactical marketing tools that the firm blends to produce the response it wants in the target market. The marketing mix consists of everything the firm can do to influence the demand for its product through the "Four Ps"- Pr ......
Pages: 39
Price: Rs 29.25   
Consumer and Business Markets Total views (258)  
After studying this unit, students should be able to explain the concept consumer market and Business market and describe the different types of consumer goods.
Pages: 12
Price: Rs 9   
Buyer Behaviour Factors Influencing Buyer Behaviour Total views (256)  
Buying behavior is a process. Potential customers are subjected to various stimuli.The customer is regarded as a black box as we cannot see what is going on in his mind. He responds to the stimuli or inputs and may purchase some product or service of interest to him.
Pages: 13
Price: Rs 9.75   
Determinants of Buyer Behaviour Total views (254)  
After studying this unit, students should be able to explain the concept Buyer Behavior and describe the determinants of buyer behavior.
Pages: 20
Price: Rs 15   
Business Buying Situations Participants in Business Buying Process Total views (256)  
After studying this unit, students should be able to explain what is Business buying and describe the decision cycle in business buying. They will also be able to explain the Business buying situations.
Pages: 22
Price: Rs 16.5   
Market Segmentation Total views (244)  
Modern marketing has gained importance in the business world after the advancement of Industrialization. The early success of mass production brought about a remarkable increase in the consumer products at affordable prices. Faced with the growing inventories,enterprises turned their attention to the science of marketing in order to identify and target willing customer.
Pages: 10
Price: Rs 7.5   
Bases for Consumer Market Segmentation Total views (245)  
After reading this unit, students will be able to understand important bases for segmenting consumer market and variables under each bases. They will also be able to understand new bases for market segmentation.
Pages: 10
Price: Rs 7.5   
Market Targeting and Positioning Total views (245)  
After reading this unit, students will be able to understand about targeting and targeting strategies. They will also be able to understand about segment evaluation methods,differentiation and positioning.
Pages: 12
Price: Rs 9   
Business Market Segmentation Total views (246)  
Business and organizational customers are any buyers who buy for resale or to produce other goods and services. Many characteristics of buying behavior are common across these varied types of organizations.
Pages: 8
Price: Rs 6   
Product and Product Life Cycle Total views (241)  
After studying this unit, students will be in a position to define product and understand different terminologies related to product.They will also be able to identify levels of product.
Pages: 15
Price: Rs 11.25   
Product Mix and New Product Development Total views (253)  
After studying the unit, students will be able to know decisions that are to be taken with respect to a product and know how to build and maintain brand preference.
Pages: 18
Price: Rs 13.5   
Pricing Total views (253)  
Pricing is that part of marketing mix that brings revenue to the marketer. It is easy to adjust the price mix than any other mix.Price is the perceived value of the product to the customer at a point of time.
Pages: 19
Price: Rs 14.25   
Promotion Total views (252)  
The word Promotion is derived from the word Promovere, which means to move forward. Promotion is the process of marketing communication to inform, persuade, remind and influence consumers or buyer in favor of a product or service. The basic idea behind promotion is to persuade and convince the buyer and influence his or her behavior to take desired action.
Pages: 21
Price: Rs 15.75   
Distribution Channels and Channel Management Total views (255)  
Increasing levels of competition, cost-consciousness brought on by world and national economic developments, and consumer concern with efficiency in marketing are among the main reasons distribution has become increasingly important to organizations in recent years. Some organizations complete successfully against much larger competitors by basing their market appeal almost entirely on distributio ......
Pages: 13
Price: Rs 9.75   
Physical Distribution and Logistics Management Total views (256)  
Choosing the right channel of distribution is crucial in getting products to the target market place. Whenever the product includes a physical good place require logistic decision. Logistic is transporting, storing; and handling of goods to match target customers needs with a firms marketing mix-: both within individual firms and along the channel of distribution.
Pages: 8
Price: Rs 6   
Retailing and Wholesaling Total views (251)  
In consumer goods market customers relay on retailers to provide most of the products they buy and wholesalers to get the products from the manufacturer to the store. In recent years retailing and wholesaling are flourishing.
Pages: 11
Price: Rs 8.25   
Direct Marketing Total views (254)  
Marketers today using more and more narrowly targeted or one to one marketing. More and more companies adopting direct marketing as a primary Marketing approach or as supplement to other approaches. Increasingly companies are turning to direct marketing in an effort to reach carefully targeted customers more efficiently and to build stronger, more personal one to one relationship with item.
Pages: 8
Price: Rs 6   

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